What I worked on
Conceptualised the activation, translated the product and audience story into campaign creative, and wrote the copy and storyboard for the public-facing execution.
Wurl Advertising Week New York activation
Campaign / Brand Activation
A brand activation built to make Wurl's connected TV positioning visible in-market during Advertising Week New York. The work combined a Nasdaq Times Square billboard takeover with a food truck concept featuring buyer-specific creative.
Why it mattered
The goal was to turn a complex CTV offer into a high-profile brand story that felt legible, memorable, and relevant to buyers in the room.