AI workflow workshops
Practical sessions on where AI belongs in the marketing workflow, what to automate, and how to increase speed without flattening quality.
David Hartery
Buyer-first marketing systems for seed-to-scale B2B companies
I help B2B companies integrate AI into marketing workflows, sharpen copy and content strategy, and build buyer-facing deliverables that help champions sell across the buying committee.
Copy and content strategy
Positioning, messaging, website copy, and content systems built around buyer questions, objections, and decision-stage clarity.
Deliverables across marketing
Landing pages, sales enablement, ebooks, campaign assets, thought leadership, and repurposed content designed to support commercial conversations.
What makes the approach different
Most B2B marketing still assumes one person buys alone. In reality, a champion has to carry the case internally. I focus on messaging and deliverables that make the argument easier to retell across the buying committee.
Selected background
Head of Marketing at Emhance. Previous experience across Talon.One, Adjust, Wurl/AppLovin, and Z2A Digital, with work spanning rebrands, content systems, sales enablement, website migrations, and technical-to-commercial narrative development.
Emhance rebrand + marketing rebuild
Repositioned the company, aligned messaging across stakeholders, and rebuilt marketing around AI-enabled execution and commercial discipline.
Talon.One content system + CMS migration
Owned content production across SEO, case studies, landing pages, ebooks, and sales enablement while helping move the site from Webflow to a headless CMS.
Z2A rebrand + inbound foundation
Built the marketing function from scratch, led a full rebrand, and created a joined-up demand programme that grew ranking search terms from 3 to 133.
Next step
If your marketing is producing activity but not enough internal conviction, buyer clarity, or commercial momentum, I can help fix the argument.