AI workflow workshop
A practical session for marketing teams on where AI belongs in the workflow, what to automate, what to keep human, and how to use it to produce more relevant buyer-facing work rather than just more output.
€1,500
Ways to work together around buying decisions, messaging, and specificity.
I work with B2B companies that need sharper positioning, stronger buyer-facing assets, and a marketing function that is more useful commercially. Some of that work makes sense as a contained project. Some of it needs ongoing involvement. The common thread is making buying easier for the people inside the account who have to carry the decision.
These are the clearest fixed-scope ways to work together. They are designed for teams that know something is off in the message, the website, or the operating model, but do not need a full-time hire to sort it out.
A practical session for marketing teams on where AI belongs in the workflow, what to automate, what to keep human, and how to use it to produce more relevant buyer-facing work rather than just more output.
€1,500
A focused engagement to tighten positioning, clarify the buyer story, and turn a vague homepage into something that helps champions explain the case internally.
€3,200
A build-out of the operating logic behind content, campaigns, and buyer-facing assets so marketing effort maps more clearly to pipeline and buyer questions.
€1,600
For teams that need specific deliverables rather than a broader engagement, I also take on one-off project work. That is usually the right fit when the strategic direction is broadly settled and the main need is execution with a stronger buyer sense than most freelance marketing work tends to bring.
A focused landing page written around the buyer case, the commercial argument, and the action you actually want someone to take.
€180
For other deliverables — sales enablement, ebooks, messaging docs, website rewrites, campaign assets, and related work — enquire for pricing.
For companies that need senior marketing judgment without committing to a full-time leadership hire, I offer fractional support. That usually means helping shape the message, guide execution, improve what the team is producing, and keep the commercial logic of the work intact over time.
Fractional and advisory work is priced from a day rate of €160.
Enquire for longer-term fractional support, retained involvement, or a shape of engagement that does not fit neatly into the packaged offers above.
The best fit is usually a company with a real product and a real sales motion, but a message that is still too vague, too technical, or too dependent on the founder explaining it live. That is the point where better marketing is less about volume and more about making the commercial case easier to understand and repeat.