Conceptualised the Nasdaq billboard takeover and buyer-focused food truck activation for Advertising Week New York, translating Wurl's CTV story into a high-visibility brand moment with clear audience-specific creative.
Led end-to-end rebrand work, including handle migration and message architecture, so channels stopped contradicting each other.
Moved web foundations to a faster operating model with clearer buyer narrative and better conversion readiness.
Built a BOFU-first operating model linking ICP definition, evaluation content, and demand programs to pipeline outcomes.
Built the marketing function from scratch, led the rebrand process with an external agency partner, and turned the new identity and website into the foundation for positioning, inbound, and demand generation.